Reach your audience through these Poynter channels

Poynter.org is a leading news website covering journalism and the news media. Our audience includes journalists and media leaders, journalism educators, students and citizens interested in the news. Let us create a package of run-of-site ads or newsletter sponsorships to get your message to these dedicated journalists, communicators and engaged citizens.

Companies can also promote products or services by sponsoring Poynter teaching within our ethics and privacy guidelines. Details below or contact Wendy Wallace at wwallace@poynter.org.

Newsletters

Poynter, with its fact-checking unit PolitiFact, has multiple distinct newsletters that feature reporting, fact-checking, commentary and resources about the news media from our nonprofit newsrooms. Our targeted, engaged audience includes 250K+ journalists and media leaders, communications and technology professionals, journalism educators, students, fact-checkers and citizens interested in the news media.

Advertise – $
Classified ads available for Weekly Training Digest
Shorter term, most affordable, community-focused
140-character max + link
Reserve now ➡️

Sponsor – $$
Sponsored posts available for all Poynter and PolitiFact newsletters, except the Weekly Training Digest
One-week minimum for dailies; one-month minimum for weeklies. Subject to availability
Includes a headline eight words or less, image of 1020px wide (.jpg or .png), description of 70 words or less, call to action five words or less and hyperlink, plus your clickable logo at the bottom of the newsletter. Logo should be horizontal, high-resolution .png file
Reserve now ➡️

Partner – $$$
Available for The Poynter Report and Open Tabs
6-month minimum investment, highest visibility
Please inquire

Learn more about our newsletters and sponsorship options ➡️.

PolitiFact.com advertising options

Poynter is the home of the Pulitzer Prize-winning PolitiFact website and its newsletters (see above). The site had 27 million pageviews in 2023. Website ads are $6 CPM, available sizes 300×250, 320×50 and 300×600. Native advertising opportunities are also available.

Poynter.org advertising options

Analytics and demographics (May 2023-April 2024)
Users: 5.2 million over 12 months, with a monthly average of 433,000
Location: U.S. 62%, Bangladesh 4%, Canada 3%, UK 3%. Other countries 3% or less
Gender: 53% male, 47% female
Age: Largest audience segment is 18-24
Pageviews: 8.4 million, with a monthly average of 700,000
Interests: News & politics/avid news readers

ROS display ads

Advertising rates start at $5 per 1,000 impressions (CPM). Suggested buy: $1,000 for 200,000 impressions per month.
Ad sizes: Please provide 970×250 (a top performer), 320×50, 728×90, 300×250 (72 dpi). Please provide all sizes to reach both desktop and mobile. Ads must be JPGs, not PDFs.

Sponsored content

Publish your article targeted to Poynter’s audience on poynter.org. Includes lead image, author profile, article with links and position on home page for 24 hours, findable by search and direct link for 12 months. Poynter’s marketing staff will consult with you to edit a story you write (here’s an example). Length: 500-800 words. The article will be labeled as sponsored content in a subhead, in keeping with our ethics and transparency policies. We will promote it with one post from Poynter’s Facebook account and two posts from Poynter’s Twitter account. $1,850

Media Job Board

The Media Job Board is Poynter’s employment website in partnership with Editor & Publisher and America’s Newspapers. To post job openings, click here.

Sponsor Poynter teaching

By sponsoring a Poynter workshop or online course, your brand and message will reach an engaged, targeted audience. Poynter retains control over all teaching, per our ethics policy. Pricing varies based on benefits received — ask for details.

For detailed information, including rates and availability, or to have a custom media plan developed, please email advertising@poynter.org