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The Next Generation of Football Stars: Meet the Up-and-Coming Influencers

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3 minutes

Author: Viktoria

Published: August 28, 2023

Get ready to discover the rising stars of the football world! In this article, we’re diving into the realm of up-and-coming football players who are capturing the spotlight and earning well-deserved attention. These players have the potential to become the legendary “future stars” we’ll all be talking about.  Also, this article will delve into how football players often use social media platforms and will explore the relationship between football players and social media as well as marketing strategies. So, fasten your seatbelts and join us on this thrilling journey through the world of football’s brightest prospects!

Denmark’s Rasmus Højlund had a remarkable career progression, starting at B93 Elite at age 13 before swiftly joining Brøndby at 14. He later moved to Holdbæk B&I and then F.C. Copenhagen (FCK). After playing for the U17 and U19 teams, he was promoted to FCK’s first team. Despite a turbulent transfer, he left FCK after helping them win the championship and performing well for the Danish national team. At 18, he moved to Sturm Graz in Germany, with a transfer fee of 14 million DKK and a salary increase to 7 million DKK. After half a year, he decided to leave and was subsequently sold to Atlanta for 130 million DKK with a salary of 33 million DKK. Rasmus frequently shares his joy on social media, often posting about matches, vacations, and football-related moments.


Vilde Bøe Risaer is a Norwegian women’s football player who plays for both Manchester United Women and the Norwegian national team. She plays as a defensive midfielder and is sponsored by Vitamin Well and Adidas, who send her drinks and football shoes. In the 22/23 season, Vilde has played 12 matches, scoring 0 goals and providing 1 assist. Her professional football presence is mixed with her Instagram, where she often posts about matches and the team on her stories or posts. Vilde also does a few advertisements. On her social media accounts, you can see various tags of different companies in her bio, including Vitamin Well and a Scandinavian advertising agency. However, sponsorship deals are common for all football players nowadays.


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A post shared by Vilde Bøe Risa (@vildeboe)


Anders Trondsen is a Norwegian professional football player who plays as a left-back for Allsvenskan club IFK Göteborg. He was born on March 30, 1995, in Lillehammer, Norway. He began his career at Lillehammer FK in 2011 and has since played for Stabæk, Sarpsborg 08, Rosenborg BK, and Trabzonspor. He made his debut for the Norwegian national team in a 2-1 defeat against the Czech Republic in November 2016.


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A post shared by Anders Trondsen (@anderstrondsen)

Roony Bardghji is a Swedish football player who plays for F.C. Copenhagen. He was born in Kuwait in 2005 and has Syrian parents. He started his career as a youth player in clubs such as Kallinge SK, Rödeby AIF, and Malmö FF. In 2020, he joined F.C. Copenhagen and made his debut for the first team shortly after turning 16. He became the youngest goal scorer in the history of the Danish Superliga. He has also played for the Swedish U-17 and U-21 national teams. His contract with F.C. Copenhagen runs until the end of 2025.

One thing that many people notice is how football players spend more time on Instagram, Facebook, and other platforms after they retire. It is clear that the content ranges from supporting their old teams to sharing memes and advertisements. If we take someone like Ronaldinho as an example, it becomes evident that footballers’ social media accounts become more advertising-focused after retirement.

However, some active football players also engage in advertisements. We have seen Messi participate in a series of Pepsi commercials, as well as smaller players.
This leads to the observation that many football players could be on the path of becoming up-and-coming football influencers. Often, football players stay in their field after retiring, becoming coaches, assistants, or club owners like David Beckham or Oliver Kahn.

The most common way for football players to advertise is by endorsing various brands such as Nike, Adidas, Puma, Hummel, and others. Big-name players sign contracts worth millions to wear specific brands’ boots. In some cases, they also collaborate with shoe brands to create collections based on the models they wear.

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