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Sweden’s Top 10 Influencers by followers

5 minutes

Author: Maibrit Hovedskou

Published: January 13, 2023

Long gone are the days of the early 2000s ”blog feuds”, the modern-day Swedish influencers range from youtube stars and fashion bloggers to actors athletes and entrepreneurs. Let Woomio introduce you to Sweden’s Top 10 Influencers on Instagram, which has way more to offer than IKEA furniture, warm glögg and selfies with mooses.


KHAMZAT_CHIMAEV- 2.9 Mio Followers


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A post shared by Khamzat Chimaev (@khamzat_chimaev)

Khamzat Khizarovich Chimaev is a professional Swedish mixed martial artist and freestyle wrestler who competes in the Ultimate Fighting Championship’s, welterweight and middleweight divisions. He used to be a member of the Brave Combat Federation and in Brazilian Jiu-Jitsu, he holds the blue belt. He posts a lot of content on his Instagram account about his life as a sportsman, but he also shares some private insights with his friends and family.


KENZAS- 1.8 Mio Followers


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A post shared by Kenza Zouiten Subosic (@kenzas)

Kenza Zouiten Subosic is one of Northern Europe’s most well-known influencers. Her blog,, is extremely popular, and she has nearly 2 million Instagram followers. Kenza is also one of the creators and owners of Ivyrevel, a digital fashion business that has been very successful in recent years. She began her blog at the age of 15 and today,  she is not only a successful influencer and businesswoman, but she is also a mother of two and the wife of Aleksandar Subosic.


JOELKINNAMAN- 1.4 Mio Followers


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A post shared by Joel Kinnaman (@joelkinnaman)

Charles Joel Nordström Kinnaman is a Swedish-American actor who gained fame after appearing in the Swedish film Easy Money and the Johan Falk mystery series. Through his roles in the films “Robocop,” “Suicide Squad,” and “Edge of Winter,” he rose to international prominence. People may also recognize him from Netflix’s ‘House of Cards,’ in which he played Governor Will Conway. Normally, his Instagram is a vibrant mix of personal updates and film promotions, but since claims of a past love affair surfaced, his social media profile has calmed down significantly. 


EDVINRYDINGS- 1.3 Mio. Followers


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A post shared by Edvin Ryding (@edvinrydings)

Lars Edvin Folke Ryding is a Swedish actor who has been in a handful of films already. In 2009, he made his television debut in the series ‘Mannen under trappan’. Ryding has since featured in a variety of films, including Fröken Frimans krig, Kronjuvelerna, and The Stig-Helmer Story. He grew in popularity after starring in the Netflix series Young Royals in 2021, in which he portrayed Prince Wilhelm. The young actor frequently shares glimpses into his personal life with his friends on Instagram. He also posts images from photoshoots and behind-the-scenes snapshots of his work. He is a rising star and we are excited about where his journey will lead him. 


OFFICIALOMA- 1.3 Mio. Followers


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A post shared by Omar Rudberg (@officialomar)

Omar Josué Rudberg is one of the lead actors in the critically acclaimed Swedish teen drama, Young Royals, on Netflix. He was born in Venezuela and he subsequently relocated to Kungsbacka, Sweden, with his mother when he was six years old. Omar is most recognized for his work as a singer. He rose to prominence as a member of the boy band FO&O and has later released solo recordings. You can find selfies, music videos, and charming images with his Young Royals co-star, Edvin Ryding, on his Instagram profile. 


JANNID- 1.3 Mio. Followers


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A post shared by Janni Olsson Delér (@jannid)

Janni Olsson Delér, a lifestyle, travel, and fashion blogger, has quickly established herself as one of Europe’s most popular social media influencers. She is active across numerous social media platforms and shares inspiring moments from her life and trips across the world. Janni has collaborated with a number of leading brands, including Calvin Klein, Reebok, L’Oréal, Dior, Revolve, GUESS, as well as others. She has walked in Rebecca Minkoff’s Fall 2017 show along with some of the world’s most powerful women in the world of social media. Janni has been an ambassador for Daniel Wellington since 2016, and she designed her own line for ‘iDeal of Sweden’ in 2018.


BIANCAINGROSSO- 1.2 Mio. Followers


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A post shared by Bianca Ingrosso (@biancaingrosso)

Bianca Melina Elisabeth Wahlgren Ingrosso is a Swedish blogger, social media influencer, singer, and entrepreneur who goes by the nickname Bianca Ingrosso on social media. Bianca began her career in 2006 as a contestant in the Swedish national selection for the Junior Eurovision Song Contest, and she has since featured on a number of national television shows. CAIA Cosmetics is the name of Bianca’s own cosmetics line. Bianca has had her own blog since 2013, within which she discusses her battles with an eating disorder.


ANGELICABLICK- 1.1 Mio. Followers


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A post shared by Angelica Blick (@angelicablick)

Angelica Blick is a prominent lifestyle and fashion influencer in Europe, with one of the most devoted and diverse follower bases across all platforms: Instagram, blogs, and YouTube. She has received multiple honours, including the VR Blog Awards’, ‘Fashion Blog of the Year’ and the Vixen Awards’, ‘Best International Blog.’ Angelica has worked with leading brands such as Pretty Little Thing, Dior, GUESS, Maybelline, L’Oréal, Missguided, and Schwarzkopf, as well as having designed two hugely successful collections for BikBok, and collaborating on designs with She has also designed for Pretty Little Thing, Dior, GUESS, Maybelline, L’Oréal, Missguided, and Schwarzkopf, and along with Safira Angelica, she launched her own jewellery line in 2019.


JOAKIMLUNDELL- 1 Mio. Followers

Joakim Lundell is a director and actor from Sweden, and some of his films include Jockiboi & Hans Vänner Show (2012), Wicca (2014), and Spökjakt (2019). Since 2016, he has been married to Jonna Lundell and Joakim shares pieces from his personal life on his Instagram account on a regular basis. The majority of his content is related to his wife or his two adorable children. Besides being a family man, he occasionally posts promotional photos of his work and current projects.


JONOLSSON1- 1 Mio. Followers


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A post shared by Jon Olsson Delér (@jonolsson1)

Jon Anders Olsson Delér is a Swedish alpine ski racer and elite freeskier. Olsson Delér, a Mora native, began his skiing career as a racer, but at the age of 16, he converted to twin tips and retired from the sport. After a 50 000 SEK bet with fellow skier Jens Byggmark, Olsson Delér returned to ski racing eight years later. In addition to freestyle, he currently competes in ski racing. He lives in Cyprus with his wife Janni Olsson Delér and their two children, and regularly shares charming snapshots of his daily life with his followers on Instagram.


THERESELINDGREN- 1 Mio. Followers 


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A post shared by Therése Lindgren (@therese)

Therese Lindgren is a YouTube star from Sweden. Her self-titled YouTube channel has seen significant success as a result of her lifestyle videos. Her YouTube channel has almost 600,000 subscribers and her content mainly focuses on beauty, self-care, fashion, life hacks, and a healthy vegan diet. Therese has worked in the media and is an animal rights activist. She is a motivational speaker who gives talks about self-acceptance and contentment.

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